INSIGHT CENTERS

SALES & MARKETING

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

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Four Impactful Consumer Trends for 2015

10/31/2014 - Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 — and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.

Starbucks, Costa Coffee Lead on Social Media

10/31/2014 - Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

Anheuser-Busch Taps Tech for Consumer Connections

10/30/2014 - Utilizing Sprint’s M2M (wireless machine-to-machine) expertise and Mesh Systems’ cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.

QVC Names EVP, Commerce Platforms

10/30/2014 - QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014.

Behind the Scenes: 2014 Consumer Goods Business & Technology Leadership Conference

10/29/2014 - The 16th annual Consumer Goods Business & Technology Leadership Conference lived up to its reputation last week, touting a blockbuster lineup of knowledgeable and entertaining speakers. Get a recap of the content and conversations that resonated with a highly engaged audience of consumer goods business and technology executives.

Walmart Hits Accelerator on E-Commerce

10/29/2014 - The company plans to spend capital of approximately $1 billion for e-commerce and digital initiatives this fiscal year and between $1.2 and $1.5 billion next year.

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2014 Tech Trends Report

10/9/2014
CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges. Download Now >>

WHITEPAPERSMore >

From Waterfall to Agile in a Compressed Mobile SDLC

10/24/2014
Make your mobile strategy more effective and efficient with this white paper from The Yankee Group. You'll read how to evolve the SLDC for mobile apps, trends and recommendations on integration, infrastructure, and interoperability, and what it takes to move from a waterfall to agile approach to mobile app development.Download Now >>