INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

Utz Acquires Golden Flake Snack Foods

7/22/2016 - Utz Quality Foods, Inc. of Hanover, PA, and Golden Enterprises, Inc. entered into a definitive merger agreement on July 18 for Utz to acquire the company. 

New Mobile App Users Surge During Amazon's Prime Day

7/20/2016 - Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.

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Product Information Management Reality Check

6/1/2016
The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.Download Now >>

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