INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

P&G Names Company Veteran as New CEO

7/29/2015 - Procter & Gamble (P&G) has named a new CEO. Who is the 35-year company veteran who has helped build many of P&G’s core businesses? 

Campbell's Announces Recipe Changes and Expanded Organic Products

7/29/2015 - Campbell Soup Company announces several strategic changes to its portfolio including: removal of artificial colors and flavors by end of fiscal 2018; simplifying recipes of existing condensed soups for kids; expanding the Plum line of organic food for babies, tots and kids; and Plum launching GrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.

Cloud Computing to Reach Nearly $70B in 2015

7/29/2015 - International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years.  To examine the current status of cloud deployment in the context of different vertical industries, IDC is offering the first of four special reports IDC will be publishing to examine current status of 3rd Platform technologies across 20 vertical industries.

Bumble Bee, Ocean Spray, Sun Products Deploy VMI

7/27/2015 - Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform. 

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2015 SALES AND MARKETING REPORT

5/27/2015
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.Download Now >>

The Scope of Retail Execution

5/27/2015
CGT partners with AFS Technologies to understand which aspects of retail execution are being adopted, what the challenges are, and how technology is helping. While there are predictable trends by company size, we found an initiative that seems to encompass many processes and lacks a defined focus. Download Now >>

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