Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.


PepsiCo Partnership Nurtures Marketing Leaders

12/17/2014 - As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.

Brown Shoe Company Sells

12/16/2014 - While has been a beneficial part of the company, leadership believes now is the right time to focus its attention on and its branded wholesale e-commerce sites.

2014 Awards Winners: An Introduction

12/11/2014 - CGT honors an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and the industry as a whole.

2014 Awards Winners: CMO of the Year

12/11/2014 - CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corporation for making a ldemonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.



Is Gender the Great Mobile Equalizer?

CPG marketing in all of its forms has traditionally targeted the female consumer. Yet, new findings from the 2014 RIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers ... and their revenue.Download Now >>


The Powerful Impact of a Seamless Mobile Strategy

Make your mobile strategy more effective and efficient by evolving the software development lifecycle. Learn about mobile apps, trends and recommendations on integration, infrastructure, interoperability, what it takes to have an agile approach to mobile app development, and much more.Download Now >>