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SALES & MARKETING

Nestlé Unifies Nescafé Brand Globally

6/20/2014 — It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same visual identity and use the same new slogan: “It all starts with a Nescafé”.

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Newell Rubbermaid Acquires Ignite Holdings

7/22/2014 - The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.

Big Data & Analytics Top Executive Agendas

7/22/2014 - A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.

General Mills Invests $15M in China

7/15/2014 - The focus is on developing high-quality products for Chinese consumers including snacks, convenient meals, yogurt and super-premium ice cream.

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Emerging Markets Bootcamp

7/22/2014
The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. In advance of CGT's inaugural Consumer Goods Emerging Markets Forum, we've asked two subject matter experts to pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.Download Now >>

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