INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

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Gigwalk and IRI Join Forces to Benefit CPG Brands

9/1/2015 - IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.

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Achieving Global Growth and Innovation

8/10/2015
The consumer goods industry in North America has seen a significant transition to global expansion, including the emerging markets playing field. Here, we have tapped into the extensive knowledge banks of industry leaders to help us focus on the best practices needed for expansion in the most sustainable manner.Download Now >>

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Gartner's 2015 Market Guide for Trade Promotion Management and Optimization

8/20/2015
Are you leveraging the best TPO /TPM solutions to optimize your trade investment? According to Gartner, “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend.” Gartner’s latest review of leading TPM / TPO providers can help CIOs and IT leaders and their business partners understand technology's role and select the vendor with the best solution to meet their needs.
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