INSIGHT CENTERS

SALES & MARKETING

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

LATEST HEADLINES

PepsiCo Takes Action on Climate Change, Announces Sustainability Goals

9/19/2014 - PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.

Insights into Emerging Markets

9/19/2014 - Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Danone Takes a Standard Approach to TPM in China

9/19/2014 - No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

The Next Frontier for Consumer Goods

9/19/2014 - Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities.

200 Years Strong

9/19/2014 - Nestlé is celebrating the 200-year anniversary of the birth of Henri Nestlé, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

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2014 Shopper Experience Study

9/19/2014
A new study examines the likes and dislikes of 5,300 shoppers to help retailers and their consumer products suppliers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment.Download Now >>

Millennial Shoppers

9/19/2014
Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.Download Now >>

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