INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

CGT Reveals 2015 CMO of the Year Finalists

4/28/2015 - This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.  

Nestle to Sell Davigel Portfolio

4/22/2015 - Davigel is a provider of branded frozen and chilled food products, ice-cream and solutions for out of home in Europe.

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