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SALES & MARKETING

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

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General Mills Completes Annie's Acquisition

10/22/2014 - General Mills, Inc. announces that its tender offer to purchase all issued and outstanding shares of common stock of Annie's, Inc. at a price of $46.00 per share was successful.

Crocs Announces Management Team Changes

10/22/2014 - These changes include the appointment of Bob Munroe to general manager of Crocs Americas region; Greg Sullivan to the new role of senior vice president of global business transformation; Scott Yuan to general manager of Greater China; and Michelle Poole to senior vice president of global product creation and merchandising.

Lay's Consumers Inspire Latest Chip Flavor

10/22/2014 - Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.

L'Oreal USA Signs Agreement to Acquire Carol's Daughter

10/22/2014 - Following a multi-channel distribution model, Carol's Daughter offers a comprehensive range of products that are available at specialty beauty stores, mass retailers, on HSN, through e-commerce and at Carol's Daughter branded stores in New York City.

Tips to Automate Digital Path to Purchase

10/15/2014 - Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising — it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

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2014 Tech Trends Report

10/9/2014
CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges. Download Now >>

WHITEPAPERSMore >

Are you prepared to customize assortments?

10/1/2014
A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.Download Now >>