INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

CVS Adds Healthy Food Options

6/24/2016 - CVS Pharmacy is expanding its selection of healthier foods and beverages to more than 2,900 stores nationwide.

Honest Tea to Debut Organic Sports Drinks

6/24/2016 - Honest Sport will be available for early limited access at Whole Food Market’s newest location in Pentagon City, Va., which opens June 29th, and will expand to the remaining Whole Foods Market Mid-Atlantic locations in July 2016.

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2016 Sales & Marketing Report

6/1/2016
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.Download Now >>

Product Information Management Reality Check

6/1/2016
The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.Download Now >>

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