INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

Mondelez Invests $11M to Bring Oreo to Africa

4/1/2015 - The investment will make the cookie widely available to Morocco's 34 million people and expand the local biscuits market by generating more business for Mondelez International's Morocco trade partners.

Walmart Pressures Suppliers to Cut Costs

4/1/2015 - The new dictate on prices is creating tension with companies that supply the hundreds of thousands of products on Wal-Mart’s shelves, according to a WSJ article.

Coke Vending Machines to Accept Apple Pay

3/30/2015 - Coke’s North American vending fleet – which dispenses an average of 15 beverages per second – will include 100,000 Apple Pay-enabled machines by the end of 2015.

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New Platforms Different Demands

3/1/2015
By 2016, eCommerce will be a $327 billion market. For consumer goods companies, direct-to-consumer fulfillment can uncover huge opportunities in that market – and also huge challenges. Download Now >>

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