INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

IoT Brings Critical Focus to Connected Products

6/30/2015 - The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products.” The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.


PODCAST

REPORTSMore >

2015 SALES AND MARKETING REPORT

5/27/2015
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.Download Now >>

The Scope of Retail Execution

5/27/2015
CGT partners with AFS Technologies to understand which aspects of retail execution are being adopted, what the challenges are, and how technology is helping. While there are predictable trends by company size, we found an initiative that seems to encompass many processes and lacks a defined focus. Download Now >>

WHITEPAPERSMore >

From Start to Finish

6/25/2015
CPG manufacturers must deliver a flawless shopper experience, beginning online with product research and ending in the store. Consistent product information streamlines consumer engagement and retail execution – guiding the consumer effortlessly toward a sale.
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