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SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

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TOMY Commemorates 20 Years of Pokemon

2/11/2016 - Pokémon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokémon each month.

General Mills Celebrates 150 Years

2/11/2016 - General Mills announces its 150th birthday with plans for a year-long celebration. Delve into the impact General Mills has had on a century and a half of food around the world.

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Debunking Myths Around The IoT

1/22/2016
When it comes to The Internet of Things, many organizations seem focused on back-office functions like manufacturing and logistics, however, consumer-facing initiatives are also being implemented and are having a major impact on customer relations. This month’s Straight Talk takes a look at the myths and realities around this game-changing technology.Download Now >>

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