INSIGHT CENTERS

SALES & MARKETING

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

LATEST HEADLINES

Mondelez Taps Google to Accelerate Online Video Investment

10/1/2014 - This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

Hershey Completes Initial Purchase of SGM in China

9/26/2014 - China is Hershey’s number one priority international market for growth. The company has increased its investment in China over the past several years and is one of the fastest growing confection companies in China.

McCain Names New Canadian President

9/26/2014 - The executive brings to McCain more than 15 years of leadership experience in both mature and developing markets with expertise in the development and direction of growth strategies.

Mondelez Appoints Chief Marketing Officer

9/25/2014 - In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.

PODCAST

REPORTSMore >

The Omnichannel Imperative

9/29/2014
Strategic alliances between the CIO and CMO more crucial than ever. So, CGT offers a sneak peek inside its exclusive CIO/CMO Share Group, featuring an interview that discusses the challenges and opportunities that lay ahead for forward-thinking Marketing and IT executives, starting with one trend that seems to pop up in every conversation: Omnichannel. Download Now >>

2014 Shopper Experience Study

9/19/2014
A new study examines the likes and dislikes of 5,300 shoppers to help retailers and their consumer products suppliers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment.Download Now >>

WHITEPAPERSMore >

Are you prepared to customize assortments?

10/1/2014
A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.Download Now >>