INSIGHT CENTERS

SALES & MARKETING

Dr Pepper's Social Media Explosion

11/17/2014 — With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

LATEST HEADLINES

East Africa Trade Agreement is Latest Big Step Forward

3/5/2015 - Thursday’s signing of the Cooperation Agreement between the United States and the East African Community (EAC) – a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi – is a major relationship milestone.

MPOWERD Names CEO

3/5/2015 - In addition the CEO’s promotion, MPOWERD’s Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.

Hain Celestial to Acquire Empire Kosher Foods

3/5/2015 - Empire offers a full range of kosher antibiotic- and hormone-free chicken and turkey products including fresh tray pack, frozen, deli, fully cooked, gluten-free and organic products.

Estee Lauder Sponsors STEM Contest

3/4/2015 - The MIT Enterprise Forum of New York announced the launch of the second annual Dream it. Code it. Win it. contest. The student coding competition rewards and promotes creativity, diversity and literacy in the field of computer science. Estee Lauder will sponsor the women's prize.

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New Platforms Different Demands

3/1/2015
By 2016, eCommerce will be a $327 billion market. For consumer goods companies, direct-to-consumer fulfillment can uncover huge opportunities in that market – and also huge challenges. Download Now >>

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