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Paramount Farms Becomes a Digital Marketing Powerhouse
Paramount Farms Becomes a Digital Marketing Powerhouse
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.
Dairy Crest Delivers on Growing E-Commerce Demands
As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns.
Conair Tames Big Data
Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.
Newell Rubbermaid Gets A Fresh Perspective
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.
K'NEX Connects Data with Interactive Information Database
Two years ago, K'NEX started the construction of an internal intranet that would control the majority of product-related data across all departments. Find out what the K.I.I.D. system looks like today.
Unilever Targets Growth in Emerging Markets through Analytics
Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.
Hershey Collaborates to Automate Advanced Ordering
The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.
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