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McCormick Leaves a Mark on Consumers
McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
Kellogg Keeps Digital Shoppers in Mind
It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
Kraft Foods Achieves Active Execution
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
Newell Rubbermaid Makes a Social Impact
United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
Kraft Foods Canada Improves Packaging Line Efficiency
In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers.
Ben & Jerry's: Quality From Cow to Cone
To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.
Butterball's Recipe for Forecasting Success
Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.
Future Value Chain 2022
Protect Your Brand: Ensuring Food Safety and Compliance with a Quality Management System
Fall 2013 Tech Preview Guide
Trade Promotion Management
Sales & Operations Planning
2013 Tech Trends Report
The State of Trade Spend in CPG
New Gen Y Shopping Preferences Revealed
Campbell's Releases Top 10 Food Trends for 2014
Walmart.com Has its Best Sales Day Ever
Top 10 Most Chosen Consumer Goods Brands