-
How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot. -
Keeping Shoppers Engaged in the ‘Brandless’ Era
As private label penetration grows, national brands should consider unique loyalty-building programs