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How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency
Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty. -
Mondelēz RGM and Marketing Strategies Get AI Brain Boost
Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.