Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising to allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.
The company has signed on for a new luxury retail media offering from Saks — Saks Media Network — providing Ramy Brook Sharp with access to traffic data from 435 annual site visits through sponsored product ads and on-site display banners.
According to Saks’ SVP of growth, brands can leverage the company’s digital and physical ecosystem to enhance customer personalization to boost engagement and increase product discovery.
Through the partnership, Ramy Brook Sharp gains access to advertising reporting and insights.
Ramy Brook Sharp’s founder and creative director (and namesake of the company) said the opportunity will help increase the brand’s visibility and drive improvements across traffic and revenue.
Founded in 2010, apparel brand Ramy Brook Sharp has products sold in more than 250 boutiques nationwide, and also within a flagship store on Madison Avenue and online at ramybrook.com. The company’s products are also available at Saks Fifth Avenue, Nordstrom, Bergdorf Goodman, Bloomingdale’s, and Neiman Marcus.
Retail Media’s Modernization
CPGs have long partnered with retail companies’ digital advertising offerings to capture shopper’s first-party data. However, we’re seeing different variations appear, even from outside the industry, to expand reach.
Solo Stove and Blue Bottle, for example, are two companies that recently signed on to a bank-owned retail media offering from Chase, gaining access to a network of 80 million customers combined with first-party financial data, purchase history, and varying targeting capabilities across travel, dining, and shopping sectors.
