Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.
Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.
If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.
Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.