REPORTS

Trade Promotion Management

12/11/2014 — New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

LATEST REPORTS

2014 Supply Chain Report

12/11/2014 - In this inaugural report, CGT tapped into the industry's foremost supply chain experts for perspectives and advice on all things supply chain, from identifying priorities and finding ROI to tips for collaboration talent, outsourcing and even supply chains to admire. Download Now >>

Is Gender the Great Mobile Equalizer?

11/17/2014 - CPG marketing in all of its forms has traditionally targeted the female consumer. Yet, new findings from the 2014 RIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers ... and their revenue. Download Now >>

Marketing Digitally

11/17/2014 - New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding. Download Now >>

TECHNOLOGY SOLUTIONS GUIDES

A CG Exec’s Guide to NRF 2015

12/9/2014 - With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at Retail's BIG Show. Find out what to look for while walking the floor, and how to engage solution providers and retailers in the most efficient way. Download Now >>

WHITEPAPERSMore >

Taking the Risk Out of Packaging Initiatives

12/5/2014
Half of all packaging initiatives fail. Learn how to improve the odds by using virtual shelfs to validate new package designs in the context will cut validation time and cost by half compared to traditional testing methods.Download Now >>

MOST READ STORIES

FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit