REPORTS

Marketing Digitally

11/17/2014 — New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.

LATEST REPORTS

Fall 2014 New Tech Showcase

11/17/2014 - CGT introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies.

Is Gender the Great Mobile Equalizer?

11/17/2014 - CPG marketing in all of its forms has traditionally targeted the female consumer. Yet, new findings from the 2014 RIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers ... and their revenue. Download Now >>

8 Tips for Global Expansion into Emerging Markets

10/16/2014 - Couldn't make it to CGT’s inaugural Consumer Goods Emerging Markets Forum this year? No problem! Executive Editor Kara Romanow put together a short list of key best practices that are imperative to succeeding in the BRICS and far beyond. Download Now >>

2014 Tech Trends Report

10/9/2014 - CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges. Download Now >>

TECHNOLOGY SOLUTIONS GUIDES

2014 Social Media Solutions

8/22/2014 - CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs. Download Now >>

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Are you Embracing Big Data?

11/3/2014
This report from The Economist focuses on the key challenges facing consumer products companies today when it comes to Big Data initiatives: people and skills; process and organizational structure; and cultural changes.Download Now >>

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FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit