REPORTS

Trade Promotion Management

12/11/2014 — New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

LATEST REPORTS

New Platforms Different Demands

3/1/2015 - By 2016, eCommerce will be a $327 billion market. For consumer goods companies, direct-to-consumer fulfillment can uncover huge opportunities in that market – and also huge challenges. Download Now >>

2014 Supply Chain Report

12/11/2014 - In this inaugural report, CGT tapped into the industry's foremost supply chain experts for perspectives and advice on all things supply chain, from identifying priorities and finding ROI to tips for collaboration talent, outsourcing and even supply chains to admire. Download Now >>

Is Gender the Great Mobile Equalizer?

11/17/2014 - CPG marketing in all of its forms has traditionally targeted the female consumer. Yet, new findings from the 2014 RIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers ... and their revenue. Download Now >>

TECHNOLOGY SOLUTIONS GUIDES

A CG Exec’s Guide to NRF 2015

12/9/2014 - With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at Retail's BIG Show. Find out what to look for while walking the floor, and how to engage solution providers and retailers in the most efficient way. Download Now >>

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FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit