Promotion Management

  • Trade Promotion Management: The Haves and the Have-Nots
    It's no secret that trade spend is one of the biggest expenses for CG manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions.

  • 2012 Sales and Marketing Report

    Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.

  • 2012 Customer Management Solutions
    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • Plan Globally. Execute Locally. Collaborate Socially. Mobile-y.
    Perfect Execution of Global Plans May Fail Without Sales Reps' Ability To Monitor & Adapt At Store Level

  • 2011 Shoppers' Promotional Experience Study
    New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

  • What Consumers Really Think about Retail Promotions
    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
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