Top 10 Stories at 2011's Midpoint
As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. As a result, we compiled a list of the top 10 headlines on Consumergoods.com this year. Not surprisingly, TPM-focused articles took three of the top spots, reinforcing to us that measuring and optimizing trade spend is both an utmost priority and an area in need of improvement for most consumer goods companies. The balance of the articles on this list is packed with case studies and insights for competing in a consumer-driven world. And no top 10 list would be complete without at least one juicy takeover rumor story, Click on the headlines below to review CGT's most popular stories for the first half of 2011.
Each company seems to have its own definition of trade promotion optimization as well as its own way of getting there. Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.
TPM has become a critical technology as companies spend millions to gain control of their spend and increase its effectiveness. But does a true solution exist? CGT surveyed the industry to find out.
In April 2011, shares of General Mills climbed to the highest level since June 2010 on speculation that the maker of Cheerios cereal may be acquired by Nestle SA. Members of the media and financial analysts have mixed views about the validity of the rumors, which have yet to come true, but most agree that the combination would be a logical match.
CGT recently presented the most recent crop of consumer goods "Visionaries" — 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives. Starting with a retirement tribute to one of the biggest industry visionaries of all time, P&G's Keith Harrison, the 2011 Visionaries share inside details on how they are bringing "big picture" ideas to life.
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
S&OP Lessons Learned from Newell Rubbermaid
Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.
Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.
2011 Review & Outlook Report
CGT tapped is most valuable resources — members of its Research and Editorial Advisory Boards — to pinpoint the one change that will have the biggest impact on the consumer goods industry in 2011
CGT tapped is most valuable resources — members of its Research and Editorial Advisory Boards — to pinpoint the one change that will have the biggest impact on the consumer goods industry in 2011
CGT surveyed the consumer goods industry on year-over-year trends in TPM. While we didn't uncover major shifts in approach, different strategies emerged according to company size.
Richard Knepper, business intelligence manager at Kraft Foods, discussed the company’s voyage toward information access and analysis. Find out how they are realizing that areas like product freshness and S&OP can benefit from having improved business insight.
In June 2011, Wal-Mart Stores Inc. plans to accelerate the opening of mid-sized Neighborhood Market stores based on a positive ROI seen from 185 existing stores. Plus, this article reveals where you can first shop at the all-new Walmart Express store format.