CGT

A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.

CGT and SAP surveyed the consumer goods executives to understand the underlying infrastructure needed to move demand signal data initiatives forward.

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just “keeping the lights on” to powering business opportunities. Here, Dr Pepper Snapple Group’s CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.