The Kroger Co. Goes Beyond Brick-and-Mortar

Although brick-and-mortar retail has been Kroger's focus from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Now there's a greater need for suppliers to collaborate even more closely with retailer partners, so Kroger created Program Mercury — to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.



2016 Trade Promotion Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.  

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2016 Sales and Marketing Summit
2016 Global Markets Exchange