CGT

Consumer goods companies are turning to analytics to transform masses of "Big Data" into actionable insights. New research identifies how analytics are being used today and where these efforts are most successful.

CGT’s bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.

With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.

National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first-ever drugstore brand of the year; Target was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.