INSIGHT CENTERS

INNOVATION

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

LATEST HEADLINES

McCormick Reveals Trends in American Homemade Meals

8/26/2014 - Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 - As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

Energizer Changes Leadership for Planned Split

8/19/2014 - Energizer is overhauling its Finance organization in preparation for the planned separation of the Household Products and Personal Care segments. Amidst news of the current CFO’s planned departure, find out who will lead the finance team in the details of this leadership transition plan. 

Morton Salt Launches Online Design Competition

8/12/2014 - In honor of the Morton Salt Girl’s 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.

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Emerging Markets Bootcamp

7/22/2014
The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. Two subject matter experts pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.Download Now >>

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