INSIGHT CENTERS

INNOVATION

American Standard Brands Innovates for the Greater Good

9/19/2014 — An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets.

LATEST HEADLINES

Lay's Consumers Inspire Latest Chip Flavor

10/22/2014 - Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.

IDC Manufacturing Insights Hires PLM Expert

10/22/2014 - In this new role, the exec will focus his research and analysis on the product lifecycle management market and product innovation strategies, including topics such as the development of an innovation platform and the intersection of product design, development, and digital manufacturing. 

Jim Beam Markets Latest Innovation

10/9/2014 - The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

Betty Crocker Launches Cookbook App

10/9/2014 - Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

Mars Introduces Newest Products and Brings Back Fan Favorites

10/9/2014 - Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

REPORTSMore >

2014 Tech Trends Report

10/9/2014
CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges. Download Now >>

WHITEPAPERSMore >

Are you prepared to customize assortments?

10/1/2014
A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.Download Now >>