INSIGHT CENTERS

INNOVATION

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 — As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

LATEST HEADLINES

Clorox Introduces Two Product Initiatives

9/17/2014 - These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products.

2014 Fastest-Growing CG Companies

9/17/2014 - In 2012, CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.

NECCO Names CEO from Mars, Kraft Foods

9/11/2014 - The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

Keurig Expands Coca-Cola Agreement

9/4/2014 - Honest Tea, the nation’s No. 1 organic bottled iced tea, will be the first brand from The Coca‑Cola Company available in K-Cup packs.

REPORTSMore >

Emerging Markets Bootcamp

7/22/2014
The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. Two subject matter experts pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.Download Now >>

WHITEPAPERSMore >