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Industry Insights

  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
  • Analytics-Based Planning

    Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?
  • Rethinking The Fundamentals

    An in-depth look at the changing role of category captainship in consumer goods
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.
  • The Creative Spirit

    While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.
  • Ride the Next Wave

    The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
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