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CPG at CES 2024: Bimbo Bakeries’ and Kimberly-Clark’s Consumer Insights Breakthroughs
Both companies shared insight into how they’re finding success in using insights culled from the Walmart Connect and Luminate data platforms, as well as other technologies, at a panel at CES in Las Vegas on Wednesday. -
PepsiCo Looks To Instacart Investment To Fuel Direct-Store-Delivery Growth
Late summer, a public IPO filing from Instacart revealed an investment from consumer goods company PepsiCo. Now the company shared details about how it hopes to reap the rewards of its $175 million-dollar backing.