It’s no secret that consumer goods companies must drastically change the way they do business in order to compete — and the pace of change needs to happen faster than ever before. In 2014, consumer goods executives must often jump head first into new initiatives — like big data, digital marketing and omnichannel selling — without much of a safety net to protect their brands, businesses or investments. That’s the exciting, yet challenging, world we live and work in today.
But, what about five or 10 years from now? How can consumer goods companies best prepare themselves to stay in front of future trends, many of which are just educated guesses at this point? In the 2014 Review & Outlook Report, we asked 75 of the industry’s brightest minds — each of whom is driving change in the consumer goods industry in his or her own right — to look into their crystal ball and tell us: What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?","alternateLabel":null,"teaserImage":{"id":1781,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0314_ReviewOutlook_180x180.jpg?itok=zQEukLzh","width":180,"alt":null,"height":180},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"The Thrill of the Start-Up","id":10181,"bundle":"article","summary":"\"Everything I need to know... I learned in kindergarten,\" wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt. ","showSummary":null,"url":"/thrill-start","date":"2014-02-24T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13312,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0214_Yasso.jpg?itok=xWAz_D_u","width":200,"height":150,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Cover Story","url":"/cover-story"}],"attachedFiles":[]},{"title":"2014 Readers' Choice Survey: Outsourcing","id":10251,"bundle":"article","summary":"CGT's readers rank the top providers of business outsourcing/IT services to the consumer goods industry.","showSummary":null,"url":"/2014-readers-choice-survey-outsourcing","date":"2014-01-24T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13300,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2016-12/Screen%20Shot%202016-12-07%20at%208.08.48%20AM.png?itok=EqPbxTgG","width":445,"height":292,"alt":""},"topics":[{"name":"Outsourcing","url":"/outsourcing"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Cover Story","url":"/cover-story"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2016-12/RC_Outsourcing_0114.pdf","id":11468,"description":"Readers' Choice 2014 Outsourcing Report"}]}]},"title":"Cover Story","contentParagraphs":null,"sections":null};
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Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.
CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
CGT scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.
The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.