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A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.
A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.
The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.
Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.
A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.