INSIGHT CENTERS

INFORMATION TECHNOLOGY

Fall 2014 New Tech Showcase

11/17/2014 — CGT introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies.

LATEST HEADLINES

Kraft Foods Group Names James Kehoe CFO

2/17/2015 - Kehoe has extensive financial experience and previously spent more than two decades with Kraft in roles across numerous businesses and corporate functions.

Kellogg Inks Digital Marketing Operations Deal

2/5/2015 - As the sole managed services partner for all of Kellogg's digital marketing properties, Mindtree will support Kellogg's industry leading digital initiatives with more than 100 monthly production deployments.

Talking Rain Adds CMO to Recent C-Suite Appointments

2/4/2015 - Talking Rain announces the addition of John Peirano as Chief Marketing Officer who joins recent hire Marcus Smith as Chief Financial Officer, and recently promoted Michael Lowes as Chief Operating Officer.

Avon Names EVP and CFO

2/4/2015 - The new candidate comes most recently from J. Crew and Saks Incorporated, and will focus on Avon's turnaround including driving sustainable and profitable growth.

Retail Execution Reality Check

1/26/2015 - With such a varied scope in the industry, what is really involved when it comes to retail execution initiatives? We asked the experts to shed light on why these strategies involve so much more than a standard software implementation.

2015 Readers' Choice Survey

1/26/2015 - Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.

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Is Gender the Great Mobile Equalizer?

11/17/2014
CPG marketing in all of its forms has traditionally targeted the female consumer. Yet, new findings from the 2014 RIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers ... and their revenue.Download Now >>

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