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The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation

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Welch’s has been successfully introducing new products for more than a century, and as such knows a few things about overcoming barriers to success — including just way it’s so dangerous to fall in love with a product. Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.  

Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.  

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