Hostess Acquires Superior Cake Products
Hostess Brands has completed its acquisition of Superior Cake Products, Inc., a Massachusetts-based in-store bakery company, in an effort to tap into the rapidly expanding in-store bakery category. This is the company’s first acquisition since the Hostess brand returned to the market under new ownership in 2013.
Superior Cake Products, which has been baking products for more than a century, produces a range of sweet goods including clairs, Madeleines, Brownie Bites, Black and White Cookies and other offerings made under the brand name “Superior on Main.” The company also makes premium baked goods that are sold through in-store bakeries at retailers -- a fast-growing segment, according to Nielsen Perishables Group FreshFacts which reported substantial rises in categories such as brownies and dessert bars (up 13%), cookies (up 7%) and cakes (up 4.5%) in 2015.
The acquisition comes on the heels of Hostess’s recent innovation efforts to extend its offerings well beyond the CupCake, Twinkies, Zingers and Donettes, to fill a pipeline of freshly-baked products. Superior on Main has a specialty bakery located in Southbridge, Massachusetts, where cookies, brownies, and French pastries are made by expert bakers using modern techniques and time-tested recipes.
Superior Cake Products, which has been baking products for more than a century, produces a range of sweet goods including clairs, Madeleines, Brownie Bites, Black and White Cookies and other offerings made under the brand name “Superior on Main.” The company also makes premium baked goods that are sold through in-store bakeries at retailers -- a fast-growing segment, according to Nielsen Perishables Group FreshFacts which reported substantial rises in categories such as brownies and dessert bars (up 13%), cookies (up 7%) and cakes (up 4.5%) in 2015.
The acquisition comes on the heels of Hostess’s recent innovation efforts to extend its offerings well beyond the CupCake, Twinkies, Zingers and Donettes, to fill a pipeline of freshly-baked products. Superior on Main has a specialty bakery located in Southbridge, Massachusetts, where cookies, brownies, and French pastries are made by expert bakers using modern techniques and time-tested recipes.