Under Armour recently named Jason LaRose as president, North America. He will succeed Matthew Mirchin, who will transition to the role of Strategic Advisor, Global Revenue, effective October 1.
Mirchin has been with the company since 2005, serving in a number of senior management positions in sales and marketing. LaRose joined Under Armour in 2013 to lead its Global E-Commerce business, eventually becoming senior vice president of Digital Revenue in 2015.
The company maintained that both executives have been key contributors to Under Armour's global success and will continue to work together to deliver strong results across its sales channels. During this transition period, LaRose will continue to lead the E-Commerce business, while being actively involved in the search process to identify his successor.