Retail Velocity announces the release of its Velocity Demand Data Streaming Service that will support SAP Demand Signal Management (DSiM), an SAP HANA application. Working directly with SAP, Retail Velocity has extended its current Integration with SAP Applications partnership to support SAP in providing a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.
This service is expected to provide a single, easy-to-implement, seamless integration of retailers’ and distributors’ demand data streams to a manufacturer’s instance of SAP DSiM, thereby lowering the total cost of ownership. SAP DSiM also aims to help manufacturers ensure that inventory levels, replenishment, sales and promotions are aligned with consumer demand, maximizing revenue opportunities and reducing costs.
Consumer goods manufacturers today typically have various methods and sometimes disconnected processes for acquiring direct retailer POS data streams that integrate with multiple databases and business intelligence (BI) tools. As a result of the partnership, customers should be able to benefit from a fully integrated end-to-end offering.
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