PepsiCo's Gatorade Taps VP of Brand Marketing
The Gatorade Company, a division of PepsiCo, announces Andrea Fairchild as its new vice president of brand marketing. Fairchild comes to PepsiCo after 10 years at Nike, where she was responsible for driving global business growth for the company's Women's Training category.
In her new Gatorade role, Fairchild will help guide and implement the brand's overall strategic vision, beginning with the spring 2010 launch of the G Series, a new line of products supported by the latest science and developed in collaboration with the world's greatest athletes to provide fuel, fluid and nutrients before, during and after activity. She will also help Gatorade identify future innovation opportunities.
Fairchild most recently served as the global business development director for Women's Training at Nike Inc., where she split time between the company's domestic and European headquarters and drove the strategic direction and worldwide business growth across sales, merchandising, brand marketing and retail presentation. As she advanced at Nike, Fairchild developed a reputation as a creative and innovative marketer with a strong understanding of what makes athletes tick. She led a wide variety of marketing initiatives, including the execution of inspiring retail and out-of-home campaigns, the development of online and off-line training programs for athletes, and coordination of endurance sporting events. Prior to joining Nike, Fairchild spent time leading marketing and retail efforts for specialty retailers.
In her new Gatorade role, Fairchild will help guide and implement the brand's overall strategic vision, beginning with the spring 2010 launch of the G Series, a new line of products supported by the latest science and developed in collaboration with the world's greatest athletes to provide fuel, fluid and nutrients before, during and after activity. She will also help Gatorade identify future innovation opportunities.
Fairchild most recently served as the global business development director for Women's Training at Nike Inc., where she split time between the company's domestic and European headquarters and drove the strategic direction and worldwide business growth across sales, merchandising, brand marketing and retail presentation. As she advanced at Nike, Fairchild developed a reputation as a creative and innovative marketer with a strong understanding of what makes athletes tick. She led a wide variety of marketing initiatives, including the execution of inspiring retail and out-of-home campaigns, the development of online and off-line training programs for athletes, and coordination of endurance sporting events. Prior to joining Nike, Fairchild spent time leading marketing and retail efforts for specialty retailers.