PepsiCo Launches Craft Soda Line

— 09/14/2016

PepsiCo launches a new line of crafted sodas called Stubborn Soda,  available in five flavor combinations nationwide. To spread its tagline, "IT'S GOOD TO BE STUBBORN," the brand has partnered with Robert Kirkman, creator and executive producer of "The Walking Dead" and"Outcast," and Skybound Entertainment to bring a new campaign to life.

The flavor combinations feature an unexpected twist on traditional flavors, including Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai. Each 12 oz. glass bottle contains 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia. The soda is made with natural flavors and without High Fructose Corn Syrup (HFCS), artificial sweeteners, and Azo Dyes.

Stubborn Soda launched in select foodservice locations on fountain in 2015.

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