LeapFrog Names Former Nike Exec to Digital SVP

LeapFrog Enterprises, Inc., announces that Brad Rodrigues has joined the company as senior vice president and general manager of digital and community development. In this role, Rodrigues will be responsible for developing and managing the execution of LeapFrog's digital and community strategies, including LeapFrog's Learning Path, and deepening the relationships with LeapFrog's millions of connected consumers. Rodrigues reports directly to LeapFrog CEO John Barbour.

 

"I am thrilled that Brad has joined the LeapFrog team. Brad had a number of key leadership positions at Nike and played an instrumental role in building Nike+, one of the world's most successful and groundbreaking digital communities. He has a proven track record of connecting consumers, elevating brands, delivering results and developing people," says John Barbour, chief executive officer of LeapFrog. "His knowledge and expertise will be valuable assets as we deepen our engagement with customers through our rapidly growing online communities and other digital initiatives."

 

Prior to joining LeapFrog, Rodrigues spent nine years at Nike leading product, marketing and digital teams in both the United States and Europe. Most recently, he was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products.

 

Before joining Nike, Rodrigues helped launch a digital marketing company in Chicago and was a consultant at McKinsey & Company.