LeapFrog Appoints Chief Marketing Officer

LeapFrog Enterprises, Inc. announces that Greg Ahearn has joined the company as chief marketing officer, effective immediately. In this role, Ahearn is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations. He reports directly to LeapFrog CEO John Barbour. 

 

"I am thrilled to have a world-class marketer such as Greg join our executive team. He has an outstanding track record of success in leading marketing and branding teams, and brings more than 20 years of experience developing valuable brands in the children's products industry," says John Barbour, chief executive officer at LeapFrog.

 

Prior to joining LeapFrog, Ahearn was the chief marketing officer for Toys"R"Us, Inc. He was responsible for all aspects of marketing, advertising and promotions, including strategy, media analysis, brand positioning and creative services, for the Toys"R"Us, Babies"R"Us and FAO Schwarz brands in the United States. Before Toys"R"Us, Ahearn was vice president of marketing for Hasbro Inc.'s OddzOn toy division where he oversaw the development and marketing for brands such as Koosh collectibles, sport and bubbles, Vortex high performance toy sports and Rubik's puzzles and games. He also held several brand management positions at Mattel Inc.