Isaac Mizrahi Teams Up with HP on Smartwatch

2/2/2016
Xcel Brands, Inc. announces that Isaac Mizrahi will team with HP Inc. to create the Isaac Mizrahi Smartwatch, Engineered by HP, combining Isaac Mizrahi's signature style with HP's advanced engineering.

The Isaac Mizrahi smartwatch was inspired by a menswear-meets-feminine look. The design infuses the classic, chunky style of a menswear analog tank watch with a touch of femininity. The watch offers essential features like message notifications, social media connection, and a pedometer.

The Isaac Mizrahi smartwatch- Engineered by HP, is made to look classic with its round shape, large roman numerals and interchangeable leather bands. The watch is available in two Swarovski Crystal-outlined faces in silver and gold-tone stainless steel, and the leather strap comes in five interchangeable colorways.

"I knew that I didn't want it to look like the average smartwatch," said Isaac Mizrahi. "It's hard to integrate something so modern and mechanical looking into a feminine look, and I wanted the design to be a hidden treasure."

The analog movement with digital display features a translucent color-matched dial that hides the digital display when inactive and features luminous hands. A traditional watch battery expected to last several years powers the watch functionality, and the smart capabilities have a five day battery life, pending individual usage.

Backed with the engineering of HP, the smart technology of the Isaac Mizrahi Smartwatch includes features that increase functionality relevant to the wearer's needs. With the use of the customized Isaac Mizrahi smartphone app, compatible with both iOS (8+) and Android (4.4+), notifications allow wearers to stay connected by sending through subtle notifications from social platforms, incoming calls, texts, emails and meeting alerts.

The Isaac Mizrahi Smartwatch, Engineered by HP, retails at $249.99.


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