Cover Story:

New Marketing Machinery

05/12/2015 - In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

Editor's Note:

The Goalkeepers

05/12/2015 - CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Best Practices: Sales and Marketing:

A Look Inside Enjoy Life Foods

05/12/2015 - Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

Pretzel Crisps' New Website is Taking Shape

05/12/2015 - The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Special Report:

The Online Grocery Race

05/12/2015 - Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

Custom Research:

Current and Consistent Product Data

05/12/2015 - This month, CGT partners with Gladson to take a look at how consumer goods manufacturers are managing item data and where that information is most needed to meet consumer and retailer demand.

The Pulse:

Fresh Footwear

05/12/2015 - The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

Global Thirst

05/12/2015 - PepsiCo's Mountain Dew brand launches its first-ever global campaign.

Love Your Bread

05/12/2015 - The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

Making its Mark

05/12/2015 - Lexmark wins UK's inaugural Supply Chain Innovation Award.

Yogurt Jolt

05/12/2015 - The new line-up includes Mocha, Caramel Macchiato, Vanilla Latte, and Coffee.

Coke Vending Machines to Accept Apple Pay

03/30/2015 - Coke’s North American vending fleet – which dispenses an average of 15 beverages per second – will include 100,000 Apple Pay-enabled machines by the end of 2015.

Between the Lines:

Marketing Transformation

05/12/2015 - Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

Technology Solutions Guide:

2015 Customer Management Solutions

05/12/2015 - A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM/TPO, Salesforce Mobility, etc.


Promotion Management

05/12/2015 - Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

Straight Talk:

S&OP Reality Check

05/12/2015 - Connecting best-in-class practices for collaborative success.



2015 Sales and Marketing Summit
2015 Emerging Markets Forum

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