CURRENT ISSUE

Cover Story:

Oscar Mayer Awakens Sizzling Consumer Conversations

08/22/2014 - As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

Editor's Note:

A Mobile Milestone

08/22/2014 - CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Best Practices: New Marketing:

Dannon Conducts A Social Experiment

08/22/2014 - A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Deckers Steps Out with Digital Marketing

08/22/2014 - Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

Mike's Hard Lemonade Goes All In on Digital


08/22/2014 - In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

Insights:

Going Mainstream

08/22/2014 - There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

Special Report:

Straight Talk: TPM Reality Check

08/22/2014 - Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.

The Pulse:

Bertolli Taps Interactive Mobile Marketing

07/03/2014 - Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

Coca-Cola Celebrates a Summer of Sharing

07/03/2014 - The ‘Share a Coke’ campaign will be supported through a nationwide advertising and marketing campaign.

GLIDDEN Consumers Help Create Newest Palette

07/03/2014 - The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.

Hostess Calls for Twinkie Recipes

07/03/2014 - Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.

Lipton Presents Iced Tea Mini Film Series

07/03/2014 - Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

TerraCycle Uses Social Action for Recycling

06/23/2014 - Inspired by Pivot’s upcoming docu-series, ‘Human Resources,’ featuring TerraCycle, “Recycle Right!” aims to distribute 1 million standardized recycling labels in United States by the year’s end.

Between the Lines:

The New Experience Imperative

08/22/2014 - It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.

Technology Solutions Guide:

2014 Social Media Solutions

08/22/2014 - CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs.

Uncorked:

Market for Growth

08/22/2014 - Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

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