When Kellogg Co.’s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences — also to explore new and different tastes and flavors — the company launched Bear Naked Custom Made Granola.
CGT’s Editor gives you a sneak peek into the trends and topics discussed in this month's issue.
Using RevTrax technology to gather actionable data to improve its ‘What’s In Your Hot Dog’ campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.
For many CG companies, prioritizing IT spend is a top challenge as precious resources are spread across equally critical initiatives. Find out how these companies are approaching IT investments.
This month, CGT and Hewlett Packard Enterprise partner to look at the current state of security as well as readiness in the consumer goods industry. There is definitely work to be done.
Jenn-Air brand WiFi connected ovens will be first to market with the new technology.
Category growth and rising consumer demand for fresh baked goods drives a first-time acquisition for Hostess.
L'Oreal USA has hired its first-ever Chief Retail Officer, responsible for supporting the organization with retail operations leadership and knowledge.
Consumers in Mexico get a first look at Coca-Cola's new One Brand global packaging design.
Target will seek to draw city shoppers in-store with a new yogurt bar.
The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.
Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.
With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.