|Paramount Farms Becomes a Digital Marketing Powerhouse|
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.
|Modern Day Blessings|
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
|Best Practices: Sales and Marketing:|
|Conair Tames Big Data|
Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.
|Dairy Crest Delivers on Growing E-Commerce Demands|
As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns.
|Newell Rubbermaid Gets A Fresh Perspective|
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.
|A Trade ROI Mindset|
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
|Analytics and Insights|
A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.
|Between the Lines:|
|Past Versus Present|
More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.
|Technology Solutions Guide:|
|2013 Customer Management Solutions|
A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.