|2014 Standout SMBs|
CGT scoured the globe to find this year's group of Standout SMBs —from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.
|Feeding an Obsession|
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
|Best Practices: Data and Insights:|
|9 Companies Close the Product Data Gap |
Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.
|CCBCC Undergoes Database Migration|
The decision to move forward with a database migration helped Coca-Cola Bottling Co. Consolidated to make better use of its existing resources and achieve its objective of keeping prices competitive.
|P&G Masters Out-Of-Stock Analysis|
P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.
|Spring 2014 New Tech Showcase|
Innovative technology solutions that empower strategic business initiatives in consumer goods
|Budweiser Unveils Global Marketing Campaign |
Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.
|Dreyer's Adds Veggies to Outshine Bars|
The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.
|Frito-Lay and Activision Join Forces|
Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.
|Oscar Mayer Launches New Protein Pack|
The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers.
|Snyder's-Lance Taps Consumer Trends for Latest Products|
These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.
|Morton Celebrates 100 Years with Brand Refresh|
Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.
|Between the Lines:|
|Learn to Love AI|
The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.
|Technology Solutions Guide:|
|2014 Data & Analytics Solutions|
A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
|Why Can't I Get to Data?|
In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights.