Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.
CGT's Editors give you a sneak peek into the trends and topics discussed in this month's issue.
An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.
CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
General Mills Cereals plans to have more than 90 percent of its portfolio updated by the end of 2016.
The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.
Sabra Introduces Roasted Red Pepper in a new 2-oz snack size Single Serve package.
The retail concept aims to bring convenience to consumers who enjoy healthy living with a wide offering fresh food and beverage options.
The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.
A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.
Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.
Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.
Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.