|The Thrill of the Start-Up|
"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
|Best Practices: Innovation:|
|Brooks Sports is Built for Speed with PLM|
To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.
|General Mills Grows C-Store Product Portfolio|
While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.
|Rethinking The Fundamentals|
An in-depth look at the changing role of category captainship in consumer goods
|Experts Debunk Outsourcing Myths|
Outsourcing is one of the most misunderstood investments that the competitive consumer goods company wrestles with. When it first became popular, it was generally a defensive tactic meant to reduce costs. Today, however, it has morphed into a strategic business driver.
|Women in Supply Chain|
With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table.
|Eggland's Best Names First-Ever Chief Egg Officer|
Three Finalists in the Eggland's Best "Chief Egg Officer Search" contest rose to the top for their creative written responses and videos.
|Miller Brings Back The Original Lite Can|
The Original Lite Can features the high quality ingredients and the unique brewing process.
|Snyder's of Hanover Launches Sweet & Salty Varieties |
The expanded line now includes Cinnamon Sugar and Salted Caramel varieties.
|Stride Introduces Sour Patch Kids Gum|
Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.
|Nestlé Opens KitKat Boutique in Japan|
One of Nestlé’s 'billionaire' brands, KitKat, is launching its first boutique, in Japan.
|Kellogg Project Sparks Malaysian Investment|
Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.
|CGT Event Recap:|
|2013 Consumer Goods Business & Technology Leadership Conference|
A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.
|Between the Lines:|
|Bring It on Home|
Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.