Cover Story:

Insights into Emerging Markets

09/19/2014 - Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Editor's Note:

Makeover Edition

09/19/2014 - CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.


Digital Asset Management

09/19/2014 - Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

Special Report:

Emerging Markets Bootcamp

07/22/2014 - The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. Two subject matter experts pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.

Custom Research:

Millennial Shoppers

09/19/2014 - Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.

The Pulse:

200 Years Strong

09/19/2014 - Nestlé is celebrating the 200-year anniversary of the birth of Henri Nestlé, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

A Grand Entrance

09/19/2014 - M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.

Bacon Beyond Breakfast

09/19/2014 - Oscar Mayer expands bacon beyond breakfast with new jerky snack in two flavors.

Morton Salt Launches Online Design Competition

08/12/2014 - In honor of the Morton Salt Girl’s 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.

Lifeway Foods Brings Kefir to Canada

07/30/2014 - Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

Consumers Drive Innovation at General Mills

07/08/2014 - General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.

Between the Lines:

Emerging Markets: Hype Vs. Reality

09/19/2014 - John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.

Shared Data Report:

2014 Retailer/Supplier Shared Data Study

09/19/2014 - For the fifth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: The gulf is widening between data sharing leaders and everyone else.

Technology Solutions Guide:

2014 Consultant & IT Services

09/19/2014 - A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.


Global is Not Global

09/19/2014 - What are the three points of difference in the definitions of a global organization, and how do they matter to corporate performance?

Best Practices: Emerging Markets:

American Standard Brands Innovates for the Greater Good

09/19/2014 - An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets.

Danone Takes a Standard Approach to TPM in China

09/19/2014 - No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

The Next Frontier for Consumer Goods

09/19/2014 - Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities.



2014 Business and Technology Leadership Conference

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