|McCormick Leaves a Mark on Consumers|
McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
|Best Practices: Sales and Marketing:|
|Kellogg Keeps Digital Shoppers in Mind|
It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
|Kraft Foods Achieves Active Execution|
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
|Newell Rubbermaid Makes a Social Impact|
United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
|Fall 2013 Tech Preview Guide|
CGT introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities
|Oh, There’s No Place Like a Phone for the Holidays|
Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
|Straight Talk: Experts Debunk Myths Around Mobility|
Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
|The Reputation Imperative|
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
|Trade Promotion Management|
CGT partners with AFS Technologies to look at trends in TPM adoption and drivers, and it seems we may have finally turned the corner as TPM systems are being utilized by companies of all sizes, while the number of failed projects continues to decrease.
|Del Monte Updates Iconic Brands|
The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
|Hershey Launches First New Brand in 30 Years |
The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.
|Mars Chocolate Introduces Fall Lineup|
Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.
|Mondelez Partnership Mobilizes Global Brands|
Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.
|Smucker Invites Dunkin' Fans to Mug Up|
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
|Patagonia Hires Marketing VP from Nike|
In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.
|CGT Event Recap:|
|CG Leaders Study Disruptive & Incremental Innovation |
Many of the consumer goods industry’s most innovative thinkers met last week to deepen their understanding of driving true innovation — both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
|Between the Lines:|
|Building Brand Advocacy through Digital Consumer Engagement|
With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.