Unilever Foundry Highlights Marketing Tech Startup
ViralGains, a company in consumer-centric video distribution, has been selected to be a part of Unilever's Foundry 50, following a search for the world's leading marketing technology innovators. ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.
The Foundry 50 was chosen by a panel of experts, including lastminute.com co-founder Brent Hoberman, Rob Dembitz, head of Lions Innovation, Olivier Garel, head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever.
ViralGains specializes in maximizing video engagement at scale.
Engaged consumers share branded video, answer questions about a brand, and take action. They build authentic emotional connections with a brand and are most likely to become customers and advocates. As millennials increasingly reject brands that serve irrelevant and interruptive ads, video distribution strategies that merely optimize for views and price fall flat. By optimizing for engagement rather than views, and by utilizing the power of consumer choice, ViralGains identifies a brand's most passionate consumers, and encourages them to share, learn more and take action.
The Foundry 50 was chosen by a panel of experts, including lastminute.com co-founder Brent Hoberman, Rob Dembitz, head of Lions Innovation, Olivier Garel, head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever.
ViralGains specializes in maximizing video engagement at scale.
Engaged consumers share branded video, answer questions about a brand, and take action. They build authentic emotional connections with a brand and are most likely to become customers and advocates. As millennials increasingly reject brands that serve irrelevant and interruptive ads, video distribution strategies that merely optimize for views and price fall flat. By optimizing for engagement rather than views, and by utilizing the power of consumer choice, ViralGains identifies a brand's most passionate consumers, and encourages them to share, learn more and take action.