WHITEPAPERS

Taking the Risk Out of Packaging Initiatives

Half of all packaging initiatives fail. Learn how to improve the odds by using virtual shelfs to validate new package designs in the context will cut validation time and cost by half compared to traditional testing methods.

Are you Embracing Big Data?

11/3/2014 - This report from The Economist focuses on the key challenges facing consumer products companies today when it comes to Big Data initiatives: people and skills; process and organizational structure; and cultural changes. Download Now >>

The Powerful Impact of a Seamless Mobile Strategy

10/24/2014 - Make your mobile strategy more effective and efficient by evolving the software development lifecycle. Learn about mobile apps, trends and recommendations on integration, infrastructure, interoperability, what it takes to have an agile approach to mobile app development, and much more. Download Now >>

Are you prepared to customize assortments?

10/1/2014 - A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper. Download Now >>

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2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit

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