Description:
Use what you know about your consumers to develop the right cross-channel marketing strategy
You've heard it before -- the consumer is in charge. They have more CHOICE and more VOICE than ever. They are no longer consuming information in a vacuum but from multiple channels, and often times, simultaneously, making it more difficult to reach and engage them in a meaningful way. This increasing power of the consumer coupled with the rapid pace of technology makes it more critical than ever for marketers to spend their marketing budget in the most effective and efficient way. Join Lora Cecere, Altimeter Analyst, and Damon Ragusa, ThinkVine founder and chief strategy officer, to learn how marketing mix can help you to:
- Simulate consumer response -- Helping you build a better marketing plan and forecast sales
- Give consumers a voice in marketing mix -- Measure how consumers will respond to different marketing
- Measure ROI of ALL marketing before you spend -- Traditional, digital & social media, trade promotions, mobile, sponsorship, public relations, and more!
Sponsored by:
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