Description:
As shopper marketing initiatives continue to gain momentum CPG organizations are seeing increasing interaction between the teams responsible for trade funding/programs and those responsible for shopper marketing solutions. The intersection of the two disciplines is creating both operational and financial challenges while organizations seek to define the best path forward.
Booz & Company recently conducted an industry-wide survey to build a better understanding of the magnitude of these changes and to provide the industry with insights on how to enhance the impact and benefits of their shopper marketing programs in addition to facilitating better planning and coordination between trade promotions and shopper marketing.
On Feb. 23, 2012, Booz & Company will discuss the results of the survey and implications for the industry going forward. Booz & Company will be joined by leaders from some of the CPG firms who have pioneered shopper marketing initiatives. Some of the topics discussed in the webinar will include:
- What impact do shopper marketing initiatives have on traditional trade programs?
- What defines industry best practice around the shopper marketing/trade intersection?
- How are companies approaching funding, planning, and execution of shopper marketing/trade programs?
- What are the biggest challenges manufacturers face when trying to execute shopper marketing programs?
- How are leading CPG companies integrating the two disciplines to realizing top line growth and higher ROI on their trade programs?
Attendees will also receive the first copies of a Booz & Company viewpoint that discusses the survey and the implications for the CPG industry going forward. Register today!
Sponsored by:
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