Description:
Diageo's, Ralph Thomas, director, Global Military Sales, shares Diageo's journey around the selection process that was critical in helping the company to identify a vital collaborative web-based solution resulting in real-time visibility into its trade spend, which enabled improved value in its customer relationships.
In addition, Dale Hagemeyer, managing vice president, Industries Research at Gartner, Inc., joins the panel, sharing his particular assessment of the current market conditions, as well as outlining '7 key considerations' when selecting a Trade Promotion Management (TPM) solution and providing specific insights around current issues affecting a TPM solution investment.
Joining Thomas and Hagemeyer will be Jeff Prohofsky of Adesso Solutions product management who will speak to further perspectives around common business problems and best practices across CG companies and be available for Q&A.
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