Description:
Since 1870, Brown-Forman has produced, manufactured, and distributed legendary brands such as (but not limited to): Old Forester®, Early Times®, Jack Daniel's®, Canadian Mist®, Korbel®, Southern Comfort®, Chambord®, El Jimador® & Herradura® Tequilas, Tuaca® and Finlandia®. While they celebrate their storied history, Brown-Forman continually looks for new technology to help them effectively and efficiently manage the modern-day challenges all of us face in an increasingly competitive global marketplace.
Specifically, Brown-Forman needed to upgrade their current innovation system. Using simple spreadsheets, they found it nearly impossible to manage the vast amount of information that consumers now expect and demand. The ability to conduct advanced searches on such things as, Regulatory, Allergen, Kosher, GMO and Vegan status, to easily create, expand and analyze multi-tiered formulas, to track development history and develop an effective flavor library; Brown-Forman sought to solve these issues with a Product Lifecycle (PLM) software solution.
Simply stated -- they needed a software solution that could employ the knowledge they had & leverage the knowledge they would acquire. This would be in the form of a PLM solution -- one specifically designed for a Food and Beverage company.
Brown Forman's Director of Product Development and Innovation, Jimmy Bookstore, will discuss how implementing a PLM solution from Selerant has led to a significant acceleration in New Product Development & Introduction (NPDI).
PLM significantly expedited time-to-market with key features/benefits not available in spreadsheet functionality:
- Capitalize on existing databases and systems (including the ability to customize searches of formulas)
- Build formulas from verified information preventing duplication of effort and opportunity for errors
- Streamline and standardize issuing of formulas and the review process
- Reduce SKUs and significantly improve data management with configurable fields and ability to have vendors enter data (subject to approval)
- Ensure regulatory compliance with alerts, unique views, analysis, document generation, and configurable guidelines
- Greater control on Labeling, Kosher, Allergens, GMO, Vegan through Product Specifications (including labeling generation with seamless integration to formulation data at a linear level)
- Accelerate time to market with automated process, escalated approvals, elevated visibility and traceability, parallel processes, and unique toolsets
Sponsored by:
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