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Inside the Top 25 Supply Chains
5/22/2012
Gartner’s Supply Chain Top 25 list for 2012 includes eight pure play consumer goods companies. Some are perennial leaders, like P&G. Others climbed the ranks with impressive supply chain transformations. Unilever, for example, broke into the top 10 this year, and Kimberly-Clark made its debut at No. 25.
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Kraft Brands Dominate Facebook in Global Markets
5/21/2012
Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Here’s a look at which consumer goods brands already lead in Facebook’s top 10 countries.
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Americans Name Top Retailers in 2012
5/15/2012
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.
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Kimberly-Clark Empowers Front-End Innovation
5/9/2012
Like many consumer goods companies, one of Kimberly-Clark’s biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem — it was the quality. Here’s a look inside the company’s multi-year journey to improve results from innovation efforts.
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Tips for Driving More Value with Innovation
5/8/2012
Today’s consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.
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Mobile Commerce Tops 13% in Q1 2012
5/2/2012
The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.
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Economist Research Reveals Direct-to-Consumer Trends
4/25/2012
Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.
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Who Has the Best Brand Health in the Beverage Market?
4/24/2012
Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.
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The Biggest CPG Brand Hits of 2011
4/18/2012
Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011’s most successful food and beverage and non-foods CPG brands. As you’ll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.
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Top 10 Consumer Goods CEO Salaries
4/11/2012
The Great Recession is finally over! That statement may not ring true for most Americans, but it does for chief executives from the 500 biggest U.S. companies. McKesson's CEO took the No. 1 spot, but consumer goods executives, like Kraft's Irene Rosenfeld and VF's Eric Wiseman, didn't fall far behind on Forbes annual list.
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