The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it’s headed. This third annual edition once again asked the best and brightest minds in consumer goods to share predictions and guidance for the coming year. While we didn’t expect drastic shifts in the answers from last year, the subtle shifts are quite telling, particularly for those of you who work at the intersection of business and technology.
","alternateLabel":null,"whitePaperDocument":"/secure-file/6789","metatags":{"title":{"#tag":"meta","#attributes":{"name":"title","content":"2013 Review & Outlook | Trends | Consumer Goods Technology"}},"description":{"#tag":"meta","#attributes":{"name":"description","content":"The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it's headed. This third annual edition once again"}},"abstract":{"#tag":"meta","#attributes":{"name":"abstract","content":"The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it's headed. This third annual edition asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year."}},"keywords":{"#tag":"meta","#attributes":{"name":"keywords","content":"1WorldSync, Accenture, Adesso Solutions, AFS Technologies, Inc., Amber Road, Anheuser-Busch InBev, Booz & Company, BT Global Services, Capgemini, Clarkston Consulting, CMO Council, Coca-Cola Company, Cognizant, Conair Corp., Cover Story, Dassault Systemes , Dean Foods, Deloitte Services, Diageo North America, Digital Tempus, Dr Pepper Snapple Group, Energizer Holdings, Enterra Solutions, Gartner, Genpact, Hallmark Cards, Inc., HCL Technologies Ltd., Hershey Company, IBM, IDC, Infosys Ltd., Innovation, IT Integration, JDA Software Group, Inc., Logility, Inc. , Lumidata, Inc., Manufacturing, March 2013, McCormick & Co, MEI Technologies, MindTree, Newell Rubbermaid, Oracle Corp., Pfizer Consumer Healthcare, Planview, Inc., Procter & Gamble (P&G), Quofore Inc., RedPrairie Corp., Relational Solutions, Retail, Retail Solutions, Inc., Rich Products, Sales And Marketing, Salient Corporation, SAP America, Inc., Selerant Corp., Shiloh Technologies, Sopheon, Supply Chain Management, Tata Consultancy Services (TCS), TerraCycle, ToolsGroup, Vendor Managed Technologies (VMT), Wipro Technologies Ltd."}},"og_site_name":{"#tag":"meta","#attributes":{"property":"og:site_name","content":"Consumer Goods Technology"}},"og_type":{"#tag":"meta","#attributes":{"property":"og:type","content":"Whitepaper"}},"og_url":{"#tag":"meta","#attributes":{"property":"og:url","content":"https://consumergoods.com/2013-review-outlook"}},"og_title":{"#tag":"meta","#attributes":{"property":"og:title","content":"2013 Review & Outlook"}},"og_image_0":{"#tag":"meta","#attributes":{"property":"og:image","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CGW_RO2013_180.png?itok=at2A7Mkm"}},"og_image_url_0":{"#tag":"meta","#attributes":{"property":"og:image:url","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CGW_RO2013_180.png?itok=at2A7Mkm"}},"og_image_type":{"#tag":"meta","#attributes":{"property":"og:image:type","content":"image/png"}},"og_image_width":{"#tag":"meta","#attributes":{"property":"og:image:width","content":"655"}},"og_image_height":{"#tag":"meta","#attributes":{"property":"og:image:height","content":"368"}},"og_updated_time":{"#tag":"meta","#attributes":{"property":"og:updated_time","content":"2021-12-08T12:38:17-0600"}},"twitter_cards_type":{"#tag":"meta","#attributes":{"name":"twitter:card","content":"summary_large_image"}},"twitter_cards_title":{"#tag":"meta","#attributes":{"name":"twitter:title","content":"2013 Review & Outlook"}},"twitter_cards_image":{"#tag":"meta","#attributes":{"name":"twitter:image","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CGW_RO2013_180.png?itok=at2A7Mkm"}},"schema.org":{"schema_article_type":{"#tag":"meta","#attributes":{"name":"@type","content":"Article","group":"schema_article","schema_metatag":true}},"schema_article_article_body":{"#tag":"meta","#attributes":{"name":"articleBody","content":"The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it’s headed. This third annual edition once again asked the best and brightest minds in consumer goods to share predictions and guidance for the coming year. While we didn’t expect drastic shifts in the answers from last year, the subtle shifts are quite telling, particularly for those of you who work at the intersection of business and technology.","group":"schema_article","schema_metatag":true}},"schema_article_headline":{"#tag":"meta","#attributes":{"name":"headline","content":"2013 Review & Outlook","group":"schema_article","schema_metatag":true}},"schema_article_name":{"#tag":"meta","#attributes":{"name":"name","content":"2013 Review & Outlook","group":"schema_article","schema_metatag":true}},"schema_article_about_0":{"#tag":"meta","#attributes":{"name":"about","content":["Product Innovation","Supply Chain Management","Manufacturing","Sales & Marketing","IT Integration","Cover Story"],"group":"schema_article","schema_metatag":true}},"schema_article_date_published":{"#tag":"meta","#attributes":{"name":"datePublished","content":"Wed, 03/13/2013 - 19:00","group":"schema_article","schema_metatag":true}},"schema_article_date_modified":{"#tag":"meta","#attributes":{"name":"dateModified","content":"Wed, 03/13/2013 - 19:00","group":"schema_article","schema_metatag":true}}}},"teaserImage":{"id":1609,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_RO2013_180.png?itok=V1Szy8V7","width":180,"alt":null,"height":180},"heroImage":null,"heroImageSrcset":null,"sponsored":false,"sponsorship":{"overrideAds":null},"businessTopic":[],"contentType":[],"company":[],"marketSegment":[],"topics":[{"id":32,"name":"Product Innovation","url":"/product-innovation-0"},{"id":28,"name":"Supply Chain Management","url":"/supply-chain-management"},{"id":43,"name":"Manufacturing","url":"/manufacturing"},{"id":27,"name":"Sales & Marketing","url":"/sales-and-marketing"},{"id":29,"name":"IT Integration","url":"/it-integration"},{"id":50,"name":"Cover Story","url":"/cover-story"}],"contentParagraphs":null,"sections":null};
const country = "US";
const language = null;
const SITE_LANGUAGE = "en";
const siteName = "Consumer Goods Technology";
const userRoles = ["anonymous"];
const userUid = 0;
const indexName = "CG";
const title = "2013 Review & Outlook | Trends | Consumer Goods Technology";
window.dataLayer = window.dataLayer || [];
const data = {};
data.entityTaxonomy = {};
const contentTypes = [
"article",
"blog",
"bulletin",
"embed_page",
"landing_page",
"event",
"image",
"page",
"product",
"whitepaper",
"video",
"tags",
];
if (
routeInfo &&
"bundle" in routeInfo &&
contentTypes.includes(routeInfo["bundle"])
) {
data.entityBundle = routeInfo.bundle;
data.entityTitle = title || `${routeInfo.title} | ${siteName}`;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.entityType = "node";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.entityTaxonomyKeys = {};
data.entityTaxonomyHierarchies = {};
data.parentNaicsCode = {};
data.isPro = false;
data.algoliaIndexName = indexName;
// Add toxonomy data
const taxonomies = {
businessTopic: "business_topic",
contentType: "content_type",
company: "company",
marketSegment: "market_segment",
};
const getHierarchy = (term, terms = []) => {
terms.push({ id: term.id, name: term.name });
if (term.parentTerm != null) {
getHierarchy(term.parentTerm, terms);
}
return terms;
};
const getTerms = (term, useApiId = false) => {
return { id: useApiId ? term.apiId : term.id, name: term.name };
};
const getKeys = (term) => {
return { id: term.id, name: term.apiId };
};
Object.entries(taxonomies).forEach(([key, item]) => {
terms = routeInfo[key];
if (terms && terms.length > 0) {
data["entityTaxonomy"][item] = terms.map((term) =>
getTerms(term, key === "company")
);
if (key !== "company") {
data["entityTaxonomyKeys"][item] = terms.map(getKeys);
termGroups = [];
terms.forEach((term, termInd) => {
termGroups[termInd] = getHierarchy(term);
});
data["entityTaxonomyHierarchies"][item] = termGroups;
}
}
});
data["entityTaxonomy"]["tags"] = routeInfo["topics"] || [];
// Primary Topic is either the business topic or the top tag.
if (routeInfo["businessTopic"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"];
} else {
if (routeInfo["topics"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"];
}
}
// Primary and secondary entityNaicsCodes come from the MarketSegment
if (routeInfo.marketSegment?.length > 0) {
data.entityNaicsCode = {};
data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"];
data["entityNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["naicsCode"];
if (routeInfo["marketSegment"][0]["parentTerm"] != null) {
data["parentNaicsCode"]["id"] =
routeInfo["marketSegment"][0]["parentTerm"]["id"];
data["parentNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"];
}
} else {
data.entityNaicsCode = [];
}
if (routeInfo.taggedPro) {
data.isPro = routeInfo.taggedPro;
}
window.dataLayer.push(data);
} else if (routeInfo && "vid" in routeInfo) {
data.entityBundle = "tags";
data.entityTitle = routeInfo.name;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.entityType = "taxonomy_term";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.algoliaIndexName = indexName;
data["entityTaxonomy"]["tags"] = {
id: routeInfo["id"],
name: routeInfo["name"],
};
window.dataLayer.push(data);
}
})();