Gigwalk Launches New Tool, Adds to Client Roster
Gigwalk, the local visibility software platform, unveils “Gigwalk Enterprise.” The new field intelligence solution aims to incorporate best-in-class analytics with location-based mobile technology to help organizations maximize the effectiveness of their workforce from anywhere in real time. Through Gigwalk’s enterprise offering, brands will now be able to mobilize internal teams to collect and activate data to mend issues in retail execution, as well as improve collaboration with retailers and supply chain partners to drive in-store sales.
When timing is critical, like a new product launch or seasonal promotion, insights into how products and marketing programs are represented in-store and on the shelf are crucial to a brand’s bottom line. With tools to find and fix problems quickly, brands can now speed time to retail compliance and recoup potentially lost sales. And, robust analytics tools allow brands to integrate and harmonize data from third parties into a single snapshot of the store, centrally monitoring, tracking and scorecarding performance by retail channel, category and brand to benchmark and incentivize performance.
Now, instead of a team of field reps using clipboards and pens, a smartphone-equipped team can communicate and collaborate in real-time and deliver insight into how products are represented on store shelves. Influenced by the company’s mobile crowdsourcing roots, the enterprise field app delivers feature-rich, but easy-to-use, messaging and collaboration tools and supports Bring Your Own Device (BYOD) workplace initiatives.
Additionally, Gigwalk is announcing significant company growth, including the addition of Whirlpool, Red Bull, Pfizer and Wrigley to its customer portfolio. In the last 12 months, Gigwalk has increased its client roster to over 130 global CPG brands and generated over $500M in ROI for its customers. The company also more than doubled its Gigwalker network to 650,000 independent contractors, making it the largest mobile-connected workforce for crowdsourced data collection.
When timing is critical, like a new product launch or seasonal promotion, insights into how products and marketing programs are represented in-store and on the shelf are crucial to a brand’s bottom line. With tools to find and fix problems quickly, brands can now speed time to retail compliance and recoup potentially lost sales. And, robust analytics tools allow brands to integrate and harmonize data from third parties into a single snapshot of the store, centrally monitoring, tracking and scorecarding performance by retail channel, category and brand to benchmark and incentivize performance.
Now, instead of a team of field reps using clipboards and pens, a smartphone-equipped team can communicate and collaborate in real-time and deliver insight into how products are represented on store shelves. Influenced by the company’s mobile crowdsourcing roots, the enterprise field app delivers feature-rich, but easy-to-use, messaging and collaboration tools and supports Bring Your Own Device (BYOD) workplace initiatives.
Additionally, Gigwalk is announcing significant company growth, including the addition of Whirlpool, Red Bull, Pfizer and Wrigley to its customer portfolio. In the last 12 months, Gigwalk has increased its client roster to over 130 global CPG brands and generated over $500M in ROI for its customers. The company also more than doubled its Gigwalker network to 650,000 independent contractors, making it the largest mobile-connected workforce for crowdsourced data collection.