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Special Report: CG Companies Hone a Cross-Channel Approach to Consumer Marketing
CG manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. At the same time, however, they are not ready to abandon traditional approaches to consumer marketing.
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A CG Manufacturer's Guide to Retail Data Goldmines
An insider’s tips for overcoming obstacles and gaining access to the rich, detailed store-level retailer data for demand signal repositories (DSR) that powers a responsive, profit-enhancing CG demand chain.
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Learn Best Practices for Material Data Acquisition to Reduce Business Risk
This white paper focuses on the increasing challenge of collecting supplier part data to ensure environmental compliance regulations. Improve the quality of your collected data, reduce business risk, and increase company efficiency and product excellence.
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Trade Promotion Optimization: The Must-Have Enabler for True Collaboration
The era of true collaborative promotions has arrived, fueled by the combination of trade promotion management, true promotion optimization and predictive analytics capabilities.
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In-Store Merchandising Measurement: Cost-Effective Insight at the Shelf with Smartphones and Tablets
Many organizations face an information gap in retail stores, making it difficult or costly to know how their products look on the shelf where consumers make their buying decisions. Learn the top challenges and opportunities of leveraging valuable in-store retail execution data.
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Improving Portfolio Decision Making: Marrying PPM Best Practice Processes and Technology to Drive ROI
Learn how users leveraged Product Portfolio Management (PPM) technology and best practices to optimize their methodologies and realize benefits like: improved time to market; higher product development efficiency; better alignment of the product portfolio with company strategy. Author Jim Brown of research firm Tech-Clarity reveals how PPM plus best practice processes are a great enabler of ROI for product development firms the world over.
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Data rEvolution
The Data rEvolution represents a profound shift on many levels, from collecting to connecting, from analyzing to predicting, from information to insights. This extensive report, from CSC's Leading Edge Forum, explores these and other shifts examining five areas.
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Optimize Trade Promotion Funds with TPO and Activity-Based Forecasting
One of the key challenges faced by CPG companies is the ability to capture all the relevant data to track, analyze and predict the performance of their promotions especially where Scan (POS) data may not be available. Learn more about Promax PX Predictive Analytics capabilities here.
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Managing Change Effectively with ERP: The Impact on 5 Key Business Functions
A flexible ERP system can be the foundation for a complete overhaul of your business processes and enable the agility you need to accommodate virtually any type of change — quickly, easily and cost-efficiently.
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Gain a Competitive Edge with Demand Driven S&OP
Organizations need a well-orchestrated multi-party, multi-echelon S&OP. One Network explains why traditional S&OP processes are no longer viable and how to leverage new technology to increase service levels and profits.
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