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ConAgra Acquires Private Label Business
This is the fourth acquisition in the past fiscal year for ConAgra Foods, following the acquisitions of National Pretzel Company, Del Monte Canada and Odom's Tennessee Pride.
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Nestle Water Puts SFA in the Cloud
Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.
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Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit
Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.
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Is Big Data Only Where You Think It Is?
Recently, a CPG social forum asked the question “Is ‘Big Data’ the most dominant theme this year in our industry?” If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
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L’Oreal Names Best Vlogger
L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
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GS1 US and GS1 Germany Announce Joint Venture
The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
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