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Diamond Foods Completes Mission Critical TPM Journey
With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
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P&G Gains POS Insights with New Data Warehouse
P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.
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Hain Celestial Goes for Maximum Promotional Impact
The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
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Weetabix TPM Fuels Healthy Bottom Line
With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.
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Prepare to Launch: Breathable Foods Breathed Life into New Product
Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.
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Problem Solving: WD-40 Creates a New Branded Category Solution
Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
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Driscoll's Builds Stronger Brand Equity
Driscoll’s wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscoll’s created a traceability program called “Follow Us To The Farm,” which is accessible via the www.driscsolls.com web site.
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Crescent Crown Tracks POS Signage Success
Crescent Crown Distributing began the process of deploying POS signage tracking software roughly three years ago – and they had no idea just how beneficial it would be for their bottom line today.
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