Unilever Collaborates With Snaps on Ice Cream Emojis
Unilever is working to promote its popular ice cream brand, Wall's, during the changing seasons in both hemispheres. The company is working with Snaps, an end-to-end marketing platform for mobile messaging. As part of the Goodbye Serious campaign, the Wall's Keyboard includes over 50 emojis, stickers and GIFs that feature all of the Wall's Ice Cream flavors with popular sayings such as "LOL" and "YOLO" and campaign lines such as "Mind the Toes" and "You're Making Me Melt."
In the European market Wall's will be using its keyboard to engage with younger audiences during the back to school season. In Latin America, Wall's will be encouraging peer-to-peer sharing on messaging applications to make ice cream top-of-mind as the weather warms up for summer. Wall's is the first Unilever brand to launch a keyboard to feature emojis, stickers and GIFs to drive engagement with young adults, who are extremely active across messaging.
The strategic objective of the campaign is to reach young adults in their most widely and most often used channel, messaging, with Wall's content that is humorous and conversational. The keyboard can be found in the Apple iTunes or Google Play stores.
This partnership with Snaps is an example of how Unilever is partnering with start-ups through the Unilever Foundry. The relationship between the two companies began when Snaps was selected as one of Unilever's Foundry 50 at the Cannes Lion Festival earlier this year.
In the European market Wall's will be using its keyboard to engage with younger audiences during the back to school season. In Latin America, Wall's will be encouraging peer-to-peer sharing on messaging applications to make ice cream top-of-mind as the weather warms up for summer. Wall's is the first Unilever brand to launch a keyboard to feature emojis, stickers and GIFs to drive engagement with young adults, who are extremely active across messaging.
The strategic objective of the campaign is to reach young adults in their most widely and most often used channel, messaging, with Wall's content that is humorous and conversational. The keyboard can be found in the Apple iTunes or Google Play stores.
This partnership with Snaps is an example of how Unilever is partnering with start-ups through the Unilever Foundry. The relationship between the two companies began when Snaps was selected as one of Unilever's Foundry 50 at the Cannes Lion Festival earlier this year.