Spring Mobile Solutions Partners with Trax
In a move to provide enhanced in-store shelf monitoring and analysis for consumer goods manufacturers, Spring Mobile Solutions and Trax Image Recognition (Trax) announce a strategic partnership to deliver a cloud-based field merchandising offering that combines Springs’ mobileRetail application, which aims to enable perfect retail execution, and Trax Image Recognition’s proprietary technology. This partnership brings to market a cloud-based mobile “perfect store” compliance solution.
Spring’s mobileRetail in-store merchandising application provides off-line visit planning, audit survey management, and collateral sharing capabilities. As a result of this partnership, field merchandising representatives will now have the ability to use Trax to perform shelf monitoring and analysis as part of their store visits by simply snapping a photo or taking a video of an entire shelf layout. Representatives will receive data about shelf compliance within minutes on their mobile device; significantly reducing the amount of time spent performing their work in the stores.
Spring’s mobileRetail application is part of Spring’s consumer goods go-to-market optimization suite of applications, which offer capabilities for most of the supply chain, including sales, delivery (DSD), and distribution. Other products include mobileSales, mobileDelivery, mobileCollateral and distributorInsight.
Spring’s mobileRetail in-store merchandising application provides off-line visit planning, audit survey management, and collateral sharing capabilities. As a result of this partnership, field merchandising representatives will now have the ability to use Trax to perform shelf monitoring and analysis as part of their store visits by simply snapping a photo or taking a video of an entire shelf layout. Representatives will receive data about shelf compliance within minutes on their mobile device; significantly reducing the amount of time spent performing their work in the stores.
Spring’s mobileRetail application is part of Spring’s consumer goods go-to-market optimization suite of applications, which offer capabilities for most of the supply chain, including sales, delivery (DSD), and distribution. Other products include mobileSales, mobileDelivery, mobileCollateral and distributorInsight.