Electrolux Launches Competition To Find Next Food Innovation
Electrolux, which has pioneered home appliances for almost a century, has launched a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table," looking for innovative ideas to inspire home cooking. The winner will receive a cash prize of over $10,000 and a unique experience to transform their idea into reality.
The world's food habits are changing. Healthy, sustainable eating has become a staple part of our daily diet. But at the same time, food has become one of the greatest health hazards and threats to our planet. Food waste and CO2 emissions are growing while obesity, diabetes and under-nutrition are becoming a bigger problem. Our appetite for great food is growing but we are also hungry for change, which is why Electrolux Ideas Lab is looking for the next big innovation in food, to drive ideas generation and create positive impact in the food landscape.
Electrolux Ideas Lab welcomes all ideas from smartphone apps, food-sharing programs, innovative recipe collections, kitchen tools, life hacks or full-fledged business models. To submit, consumers need to upload a 30 second video clip and write a short description of the idea. The submission deadline for the competition is October 3rd, 2016.
The winning idea will be rewarded a 10,000-Euro cash prize and a once-in-a-lifetime experience in Sweden. During one week in Stockholm mentors from Electrolux and Stockholm Epicenter will assist the winner in taking the idea to the next level. In addition, the winner will be invited to some unique meetings and experiences from some of the most interesting companies from Stockholm’s food and startup scene. The winner’s week will take place in early 2017.
For more information go to: www.electroluxideaslab.com
The world's food habits are changing. Healthy, sustainable eating has become a staple part of our daily diet. But at the same time, food has become one of the greatest health hazards and threats to our planet. Food waste and CO2 emissions are growing while obesity, diabetes and under-nutrition are becoming a bigger problem. Our appetite for great food is growing but we are also hungry for change, which is why Electrolux Ideas Lab is looking for the next big innovation in food, to drive ideas generation and create positive impact in the food landscape.
Electrolux Ideas Lab welcomes all ideas from smartphone apps, food-sharing programs, innovative recipe collections, kitchen tools, life hacks or full-fledged business models. To submit, consumers need to upload a 30 second video clip and write a short description of the idea. The submission deadline for the competition is October 3rd, 2016.
The winning idea will be rewarded a 10,000-Euro cash prize and a once-in-a-lifetime experience in Sweden. During one week in Stockholm mentors from Electrolux and Stockholm Epicenter will assist the winner in taking the idea to the next level. In addition, the winner will be invited to some unique meetings and experiences from some of the most interesting companies from Stockholm’s food and startup scene. The winner’s week will take place in early 2017.
For more information go to: www.electroluxideaslab.com