Amazon's Handmade Business Expanding

Amazon's Handmade atAmazon store, featuring genuinely handmade items crafted and sold directly from artisans, has introduced new product categories of handmade items including: Accessories, Baby, and Toys & Games.

Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. To start, the new handmade product categories will offer more than 20,000 items sold directly from artisans.

"Handmade at Amazon has been performing beyond our expectations," said Steve Johnson, Director for Handmade at Amazon." In fact, leading up to Mother’s Day we saw sales jump more than 50 percent.”

Since launching the Handmade store last fall, the number of items has grown by 4x to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries around the world. For the artisans choosing to use the Fulfillment by Amazon (FBA) service to reach Prime customers with FREE two-day shipping, approximately 95 percent of those artisans have made a sale. Handmade at Amazon has added thousands of Prime-eligible items. Since the beginning of the year, there’s been a 100 percent increase in handmade artisans taking advantage of the FBA service to deliver items quickly to Prime customers.

“Before opening my Handmade at Amazon shop, I only sold locally in the Bay Area. Now I am able to share my art and passion with customers nationwide. It has been exciting getting orders from all over the country and knowing that customers across the U.S. are wearing my jewelry,” said Megan Stoltz, small business owner ofAudacia Designs, based in San Francisco. “I have seen huge growth in my sales since joining Handmade atAmazon. The amount of jewelry I sell each month continues to increase as I test new ways of selling my items. Using the Fulfilled by Amazon service has made it simple to give my customers an easy and free shipping option which has consequently increased my sales.”

“We’ve been in business for 59 years, yet in the last six months our business has grown 40 percent. The Martha Stewart American Made store on Handmade at Amazon has been the key to that growth,” said Matt Beaudoin, artisan for Mystic Knotwork, based in Connecticut. 

All products available on Handmade at Amazon are factory-free and must be made by hand. The new product categories will add to the previously featured Jewelry, Home Dcor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture categories launched last fall.