Trade Fund Spending

— 10/24/2007

Consumer goods (CG) manufacturers spend millions of dollars on marketing, with a large portion of that going to trade funds. It is generally accepted that on average, 20 percent of revenues go to trade funds, and unfortunately, most companies do not have a good handle on their return for that investment. Oftentimes, companies run the same promotions year after year without understanding success or failure for individual programs. This is one area where technology could absolutely help in tracking those dollars and analyzing profitability and effectiveness of spend, but the majority or companies, particularly SMB firms, run trade programs with spreadsheets.

POST A COMMENT

 
comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

12345
Current rating: 0 (0 ratings)

WHITEPAPERSMore >

From Waterfall to Agile in a Compressed Mobile SDLC

10/24/2014
Make your mobile strategy more effective and efficient with this white paper from The Yankee Group. You'll read how to evolve the SLDC for mobile apps, trends and recommendations on integration, infrastructure, and interoperability, and what it takes to move from a waterfall to agile approach to mobile app development.Download Now >>

MOST READ STORIES

FEATURED EVENTS

2015 Sales and Marketing Summit