Honest Company reportedly has an honest price tag.
The consumer products company, co-founded by actress Jessica Alba, is in talks to sell, according to a report from recode.net. Sources told Recode the potential buyers could be consumer goods giants Unilever or Proctor & Gamble.
The company got its start by selling nontoxic, eco-friendly diapers and other baby products but has since expanded into a variety of categories including sunscreens, baby formula and makeup, also with a non-toxic slant.
Recode noted that a large chunk of its online sales comes from monthly subscription deliveries of product bundles, which has faced criticism from some customers who did not realize they were signing up for repeat deliveries and others who have argued it’s too difficult to cancel these repeat orders.
The company is also facing lawsuits that claim some Honest products, such as its detergent, contain chemicals that the company said it would avoid. Another lawsuit alleges that the brand’s sunscreen does not work as advertised. Honest has denied these claims.
The companies involved did not immediately respond to a request for comment.
Read the full Recode story here.