Wal-Mart Appoints EVP of Global Consumer Insights

Wal-Mart Stores, Inc. appoints Cindy Davis executive vice president of Global Consumer Insights. Davis will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business. She will continue to report to Brian Cornell, president and CEO, Sam's Club, a division of Wal-Mart Stores, Inc.

 

Davis joined Sam's Club in October 2007 as senior vice president of Membership and Marketing, where her focus was overall strategy, brand development and membership innovation. In August 2008, she was named executive vice president adding the e-commerce function to her responsibilities. Prior to Sam's Club, Davis spent more than 20 years building brands and customer relationships for companies such as Harrah's Entertainment, Starwood and Promus (now Hilton) Hotels, and Pizza Hut as well as with agencies BBDO, Tracy-Locke and Rapp Collins Worldwide. Davis' successor will be named at a later date.

 

"Cindy is uniquely suited to lead the development of our new world-class Global Customer Insights team for Wal-Mart. She is a leader that understands the importance of putting the customer at the center of everything we do, and the power insights can have on business decision making," says Cornell. "She has demonstrated an ability to build teams and capabilities that deliver business performance today while preparing us to capitalize on our business potential for the future."