The Art & Science of Analytics
Data is among a company’s highest-value asset. However, as sources of data expand rapidly, hospitality businesses are challenged to find, organize and present data to decision-makers in meaningful ways. Big data, in particular, is a growing field but one that often intimidates businesses as a bit of a mystery.
Results from HT’s 2015 Lodging Technology Study indicate that big data in hotels is still in its infancy, but gaining ground. While only 31% of operators reported moderate maturity levels for use of big data and 9% reported high maturity levels, this is an improvement from 2014, when not a single hotel reported high maturity. According to HT’s 2015 Restaurant Technology Study, 30% of operators currently use big data technology and 24% are planning to add it in 2015, indicating that data tech is gaining steam in restaurants.
Through a roundtable discussion with a diverse mix of hospitality executives and data experts, this article provides guidance on how to approach and implement data strategies to gain true business benefits.
Click here for the full article and roundtable: The Art & Science of Analytics.
Results from HT’s 2015 Lodging Technology Study indicate that big data in hotels is still in its infancy, but gaining ground. While only 31% of operators reported moderate maturity levels for use of big data and 9% reported high maturity levels, this is an improvement from 2014, when not a single hotel reported high maturity. According to HT’s 2015 Restaurant Technology Study, 30% of operators currently use big data technology and 24% are planning to add it in 2015, indicating that data tech is gaining steam in restaurants.
Through a roundtable discussion with a diverse mix of hospitality executives and data experts, this article provides guidance on how to approach and implement data strategies to gain true business benefits.
Click here for the full article and roundtable: The Art & Science of Analytics.