Top 100 Consumer Goods Companies 2014
The consumer goods industry did not disappoint in 2013 with its fair share of spinoffs, acquisitions, name changes, public-to-private plays and vice versa, and new leadership appointments (or in P&G’s case, an old leadership appointment with the return of A.G. Lafley as CEO).
Some of the most memorable moments include H.J. Heinz’ acquisition by Berkshire Hathaway and 3G Capital; Dole’s exit from worldwide packaged foods; AB InBev’s $20 billion Grupo Modelo deal; and who can forget the Hostess Brands/Twinkies saga.
CGT’s Top 100 list of publicly traded consumer goods companies provides a snapshot of organizations that are upping their growth games in this ever-changing market, which is saturated with steep competition for consumer (and retail customer) loyalty. The good news this year is that revenue gains were up for the most part amidst persistent economic volatility. This proves that the industry is indeed moving in the right direction.
Rules & Guidelines
Rank: To compare apples to apples, 2013 annual revenue or the equivalent is used to determine each company’s placement on the Top 100 list. At press time, not all companies had reported 2014 annual revenue, thus using the most up-to-date figures in some cases would provide an apples to oranges comparison. All financial information was sourced from Hoover’s Inc. or annual reports in a few cases. Revenue for each company is reported in millions of U.S. dollars ($M). If a company reported revenue in a currency other than the U.S. dollar, and Hoover’s did not provide the U.S. dollar equivalent, then the figure was subject to live exchange rates at press time (November 5, 2014). Year-over-year gains and losses are reported based on information from the aforementioned sources.
Inclusion: Because revenue for most private companies is not readily available, the list only includes publicly traded companies. Thus, well-known consumer goods companies, like Mars Inc. or SC Johnson, are absent from the rankings. It is also worth noting that only sales from consumer divisions are considered when ranking Pharmaceutical companies and select Housewares/Appliances companies.
M&A: In most cases, merger, acquisition or spin-off transactions that took place in 2013 and 2014, like Tyson Foods, Inc.’s acquisition of The Hillshire Brands Company, are not reflected on the list. Deals that occurred in 2012 or earlier (for example, Kraft Foods Inc.’s widely publicized break up into Mondelez International and Kraft Foods Group) are reflected in the ranking.
| Rank | Company | 2013 Revenue $M | 1-Year Growth |
| 1 | Nestlé SA | $103,734 | 2.69% |
| 2 | The Procter & Gamble Company | $84,167 | 0.58% |
| 3 | Unilever PLC | $68,550 | 1.07% |
| 4 | PepsiCo, Inc. | $66,415 | 1.41% |
| 5 | The Coca-Cola Company | $46,854 | (2.42%) |
| 6 | Imperial Tobacco Group | $45,614 | (2.42%) |
| 7 | Anheuser-Busch InBev SA | $43,195 | 8.64% |
| 8 | LVMH Moët Hennessy Louis Vuitton | $40,126 | 8.05% |
| 9 | JBS S.A. | $39,316 | 6.43% |
| 10 | Mondelez International, Inc. | $35,299 | 0.81% |
| 11 | Tyson Foods, Inc. | $34,374 | 3.29% |
| 12 | L’Oreal SA | $31,630 | 6.55% |
| 13 | Philip Morris International, Inc. | $31,217 | (0.51%) |
| 14 | 3M Company | $30,871 | 3.23% |
| 15 | Danone | $29,318 | 6.31% |
| 16 | Heineken N.V. | $26,434 | 8.82% |
| 17 | Nike, Inc. | $25,313 | 4.68% |
| 18 | British American Tobacco PLC | $25,161 | 2.54% |
| 19 | SABMiller PLC | $23,213 | 6.26% |
| 20 | Henkel AG & Co. KGaA | $22,514 | 3.19% |
| 21 | Japan Tobacco Inc. | $22,495 | (9.88%) |
| 22 | Kirin Holdings Company, Limited | $21,423 | (15.82%) |
| 23 | Kimberly-Clark Corporation | $21,152 | 0.42% |
| 24 | Associated British Foods | $20,636 | 4.12% |
| 25 | adidas AG | $19,950 | 1.43% |
| 26 | Whirlpool Corporation | $18,769 | 3.45% |
| 27 | Kraft Foods Group, Inc. | $18,218 | (0.66%) |
| 28 | General Mills, Inc. | $17,774 | 6.28% |
| 29 | Altria Group | $17,663 | 0.93% |
| 30 | Colgate-Palmolive Company | $17,420 | 1.96% |
| 31 | Diageo PLC | $17,387 | 3.35% |
| 32 | AB Electrolux | $16,842 | (0.31%) |
| 33 | San Miguel Corporation | $16,824 | (0.98%) |
| 34 | Reckitt Benckiser Group PLC | $16,559 | 7.15% |
| 35 | Asahi Group Holdings, Ltd. | $16,289 | (11.39%) |
| 36 | ConAgra Foods, Inc. | $15,491 | 14.39% |
| 37 | Kellogg Company | $14,792 | 4.19% |
| 38 | Johnson & Johnson Consumer | $14,697 | 1.70% |
| 39 | Qingdao Haier Co., Ltd. | $14,149 | 11.93% |
| 40 | Uni-President Enterprises Corp. | $14,092 | (4.01%) |
| 41 | Svenska Cellulosa AB SCA | $13,736 | 4.70% |
| 42 | Grupo Bimbo, S.A.B. de C.V. | $13,464 | 1.25% |
| 43 | Kering SA | $13,420 | 4.30% |
| 44 | Smithfield Foods, Inc. | $13,221 | 0.97% |
| 45 | BSH Bosch und Siemens Hausgeräte GmbH | $13,092 | 7.20% |
| 46 | Compagnie Financière Richemont SA | $13,008 | 9.09% |
| 47 | BRF - Brasil Foods S.A. | $12,917 | (7.19%) |
| 48 | Kao Corporation | $12,497 | (15.44%) |
| 49 | Carlsberg A/S | $12,279 | 3.11% |
| 50 | H. J. Heinz Company | $11,529 | (1.03%) |
| 51 | VF Corporation | $11,420 | 4.96% |
| 52 | Pernod Ricard | $11,153 | 7.37% |
| 53 | Stanley Black & Decker, Inc. | $11,001 | 7.96% |
| 54 | NH Foods Limited | $10,852 | (14.53%) |
| 55 | The Estée Lauder Companies, Inc. | $10,181 | 4.61% |
| 56 | Avon Products, Inc. | $9,955 | (7.11%) |
| 57 | Bayer Consumer Health | $9,631 | (0.90%) |
| 58 | The Swatch Group SA | $9,496 | 11.32% |
| 59 | Dean Foods Company | $9,016 | (21.34%) |
| 60 | Hormel Foods Corporation | $8,752 | 6.33% |
| 61 | Beiersdorf AG | $8,454 | 5.91% |
| 62 | Pilgrim’s Pride Corporation | $8,411 | 3.57% |
| 63 | General Electric Appliances & Lighting | $8,388 | $5.02% |
| 64 | Reynolds American, Inc. | $8,236 | (0.82%) |
| 65 | The Campbell Soup Company, Inc. | $8,052 | 4.28% |
| 66 | Parmalat S.p.A. | $7,440 | 6.83% |
| 67 | Jarden Corporation | $7,356 | 9.85% |
| 68 | Shieseido Company Limited | $7,190 | (15.34%) |
| 69 | Saputo Inc. | $7,169 | 3.07% |
| 70 | The Hershey Company | $7,146 | 7.55% |
| 71 | China Mengniu Dairy Company Limited | $7,093 | 24.19% |
| 72 | Lorillard, Inc. | $6,950 | 4.94% |
| 73 | Ralph Lauren Corporation | $6,945 | 1.22% |
| 74 | Grupo Modelo, S.A.B de C.V. | $6,776 | (11.14%) |
| 75 | Nintendo Company Limited | $6,742 | (16.75%) |
| 76 | Mattel, Inc. | $6,485 | 1% |
| 77 | GlaxoSmithKline Consumer Healthcare | $6,458 | 2% |
| 78 | First Pacific Company Limited | $6,206 | 3.60% |
| 79 | PVH Corp. | $6,043 | 2.53% |
| 80 | Dr Pepper Snapple Group, Inc. | $5,997 | 0.03% |
| 81 | The J.M. Smucker Company | $5,897 | 6.29% |
| 82 | ITC Limited | $5,732 | 14.05% |
| 83 | Group SEB | $5,728 | 6.78% |
| 84 | Newell Rubbermaid | $5,693 | (3.56%) |
| 85 | The Clorox Company | $5,623 | 2.76% |
| 86 | Arcelik AS | $5,186 | (12.17%) |
| 87 | Bandai Namco Holdings, Inc. | $5,170 | (6.79%) |
| 88 | Hermes International | $5,169 | 12.26% |
| 89 | Coach, Inc. | $5,075 | 6.15% |
| 90 | Sapporo Holdings Limited | $4,844 | (15.50%) |
| 91 | Herbalife Ltd. | $4,825 | 18.49% |
| 92 | Thai Beverage Public Company Limited | $4,734 | (9.82%) |
| 93 | Husqvarna AB | $4,676 | (1.26%) |
| 94 | Kewpie Corporation | $4,629 | 5.06% |
| 95 | Hanesbrands, Inc. | $4,628 | 2.26% |
| 96 | Tsingtao Brewery Co., Ltd. | $4,628 | 13.41% |
| 97 | Energizer Holdings | $4,466 | (2.22%) |
| 98 | Keurig Green Mountain, Inc. | $4,358 | 12.93% |
| 99 | Unicharm Corporation | $4,326 | 15.73% |
| 100 | Molson Coors Brewing Company | $4,206 | 7.39% |
