Suppliers Now Able to Distribute Product Content Directly to Walmart

A new enablement platform allows any PIM, MDM and DAM to publish content directly to Walmart. Brands and retailers are looking to their current content providers for help with syndicating product information to their partners. Currently, however, it is not a scalable offering for any of the content platforms. By leveraging Shotfarm’s technology and relationships with thousands of retailers in its network, content service platforms now have a scalable service provider to help brands and retailers share product information with their partners.

The enablement technology from Shotfarm, a platform for the management and exchange of product information, is the industry’s interface for collecting and distributing product content and allows any PIM, MDM, DAM or supplier to connect directly with Walmart to ensure they are meeting the organization’s stringent requirements.

Shotfarm’s Switch Marketplace offers a time-saving, simplified solution for content service providers to meet their partnering retailers’ product information requirements, such as Walmart's Spec program, which details the required, recommended, and optional data attributes suppliers must now provide for their products. Shotfarm ensures the qualifications are already integrated into the Switch network to make the process as seamless as possible.