Snyder's-Lance Optimizes Business Performance
Snyder's-Lance, Inc., which was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover Inc., two venerable snack food companies, selects Salient Management Company’s performance management software solution for revenue management enhancement.
“We carefully reviewed all of our technology options for sales performance management and data analysis, and felt that Salient would be our best long-term strategic partner,” says Sean Grim, director of Strategic Projects at Snyder’s Lance.
Lance, Inc. had been using the Salient solution – known as Margin Minder – since 2006 primarily for customer penetration and promotion management efficiency, with full analysis capabilities including exception reporting, range filtering and item distribution analysis.
The merger, first announced in July 2010 and consummated in December 2010, brought together Snyder’s, a manufacturer of pretzels and leader in specialty snacks since 1909, with Lance, a manufacturer of sandwich crackers, potato chips, and cookies founded in 1913. The combined company’s brand portfolio includes Snyders of Hanover, Lance, Cape Cod, Grande, Tom’s, Jays, O-Ke-Doke, Stella D’oro, Krunchers!, Archway, Naturals, as well as Lance private label cookies and crackers.