Seventh Generation Gains Greater Consumer Insights

Seventh Generation selects LumiData’s Virtual Remote Demand (VRD) SOLYS demand intelligence software to gain greater insights into consumer profiles that match their environmentally-friendly product lines.

 

Ransom Stafford, president and CEO, LumiData, explains how Seventh Generation, a leading provider of environmentally conscious home and personal-care products, did a working session with LumiData using live data and Seventh Generation was able to identify store clusters that would be priorities for their products. By cross referencing POS data, Seventh Generation is expected to be able to offer environmentally friendly products to consumers in markets that might otherwise have been overlooked.